Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.Photos: Chris Fujimori (@cfujifilms)Model: Naz Kawakami (@wirtsdead)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul”...
Releasing in-store and online this Tuesday, September 2nd.Aloha kākou!Tomorrow we’ll be releasing our first pair of socks, combining one of our most well-known designs with the ever-popular Stance brand. The socks feature our popular Kālā pattern in multiple colors on a black base, with reinforced heel and toe caps in our signature 116 yellow. The FITTED crest and Stance circle logo are patched on the lateral and medial ankle areas, respectively, while the top of the left sock features the Stance logotype stitched sideways in yellow.Photographer: Mel TjoengModel: Lia MausolfHair & Makeup: Bailee Naka‘ahiki
Releasing in-store and online this Saturday, May 10th, 2014.[Photo credit: @ryagra]Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “White Wash” Aloha SnapbackReleased in 2008, the original "White Wash” Kamehameha 59FIFTY became a highly popular fan favorite. The production and material were unique, and the concept behind the hat hit home as a direct reference to the vast body of water that surrounds us and all the beautiful beaches we have here in Hawaiʻi. For our Legacy Collection, we created an Aloha snapback that pays homage to the “White Wash” Kamehameha while keeping its own identity. We’re using the same cotton canvas base, but this time we’ve switched it...
Releasing in-store and online this Saturday, May 3rd, 2014.[Photo credit: @ryagra]Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Coastline” Mua SnapbackFeaturing an all black snapback with an ocean blue undervisor and sweatband. The Mua is embroidered in white along with shades of ocean blue and sea foam. The New Era logo, side crown, and eyelets are embroidered in powdery sand yellow, while the back shaka logo is embroidered in white. A white snap enclosure and small black crest tag are also seen on the back. Completing the look is the Hawai‘i state seal boldly featured on the inner satin lining.“Pride of the Pacific” Tank Top – Powdery Sand...
Releasing in-store and online this Saturday, April 26th, 2014.[Photo credit: @ryagra]Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. Koko Kālā 59FIFTYOriginally released in 2007, our Kālā hats have become some of our most popular and sought after releases. Utilizing unique design, embroidery, and material rarely seen before, the Kālā became an instant classic. Running stitch floral embroidery was seen covering the hat in various bright colors, all on a solid colored cotton linen crown. Over the years, we’ve reintroduced the pattern in various projects, notably in collaborations with established companies like Crooks & Castles and Vans/Blue Hawaii. Through our Legacy Collection, we have the opportunity to bring back the Kālā once...
