UPDATES — 10 Shakas RSS

Releasing in-store and online this Saturday, October 24th at 11am HST.Models: Kenric Shintaku (@kshintaku) and his son DerekAloha kākou!We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola). Mahalo Snapback – GreenOne...

Releasing in-store and online this Saturday, October 17th at 11am HST. **The red FITTED + Champion Umi A Ola Satin Jacket will be releasing online only.** Aloha kākou! We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the...