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UMI A OLA

Releasing in-store and online this Saturday, October 31st at 11am HST.Aloha kākou!As the Umi A Ola collection draws to a close tomorrow, we’d like to once again sincerely mahalo everyone from the bottom of our hearts for all the support over these last 10 years. We mean it with the utmost honesty and gratitude when we say that we would not be here if it weren’t for the support of our customers, families, and friends. We’d also like to thank all the staff and friends that have entered our doors at any point along our journey and helped carry our brand to heights we’ve only dreamed of. Although we’re just a small retailer that sells tangible goods, our pride comes...

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UMI A OLA

Releasing in-store and online this Saturday, October 24th at 11am HST.Models: Kenric Shintaku (@kshintaku) and his son DerekAloha kākou!We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola). Mahalo Snapback – GreenOne...

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UMI A OLA

Releasing in-store and online this Saturday, October 17th at 11am HST. **The red FITTED + Champion Umi A Ola Satin Jacket will be releasing online only.** Aloha kākou! We continue celebrating our ten-year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the...

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UMI A OLA

Releasing in-store and online this Tuesday, October 6th at 11am HST.Aloha kākou!We continue celebrating our ten year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola). Umi A Ola 59FIFTYFeaturing our new Umi A Ola patch...

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#30daysofFITTED INSTAGRAM CONTEST WINNER

To all of our dear ohana who participated in our #30daysofFITTED challenge, we want to wish you our most humble and sincere mahalo for your unmatched dedication, support, and aloha. It was amazing for us to witness all of your collections while getting to know each of you a bit more personally. You continue to inspire us with all your love. Aloha! MAHALO HUNTERS from FITTED on Vimeo.

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