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Releasing exclusively in-store and online this Saturday, August 5 at 11am HST.Aloha kākou!Saturday’s FITSTRIKE release is comprised of an ʻĀina snapback featuring a hot pink crown contrasted against a black visor, top button, eyelets, front embroidery, and back embroidery, along with white side embroidery, snap enclosure, and crown and visor stitching. Releasing along side the ʻĀina are three matching tees and a matching tank top. The abstract Aeron tee was first released almost six years ago to the day, and has been brought out of the archives with colors that tie back to the hat. Lastly, our Who The Crown Fits design is seen on a black tee and black tank top, printed in pink and white on both.

Releasing Saturday, May 18th.Aloha kākou!Thank God the trade winds are back, right? At least for now. Hopefully the weather we experienced in Spring is not an indication of what Summer will be bringing us. Either way, we got you covered for Summer with a fresh new tank top ("City Lights") which features Honolulu on the front which gives it a metropolitan ambience. Also dropping is a fan favorite, our "Aeron" tee which is a nod to Herman Miller's chair of the same name, featuring the clean lines as seen on the iconic ergonomic chair.