SPRING/SUMMER 2015 DELIVERY “WEIGHT OF A PICUL” & FITSTRIKE H PRIDE
Releasing in-store and online this Saturday, May 9th. Select stockists will be releasing the seasonal items at a later date.Photos: Chris Fujimori (@cfujifilms)Model: Naz Kawakami (@wirtsdead)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading...