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FITTED + NOREP ALAKAʻI BOARDSHORT

Releasing in-store only this Saturday, August 15th.Filmed and edited by: Skillet (@envol_skillet)Models: Nelson Ahina & Kainoa HaasAloha kākou!We’re excited to formally introduce our latest collaboration with the good dudes at noRep Boardshorts, a local business that’s picking up a lot of steam in their 5 years in the business. We dug deep into our archives and pulled out a classic pattern that we’ve only ever used on tank tops, patiently waiting for a perfect opportunity like this to resurface. This time the pattern is executed beautifully on our newest bottom, the FITTED + noRep Alakaʻi Boardshort.With noRep’s help, we set out to create the perfect traditional boardshort. No frills, no gimmicks—just a solid, well-made product that can be worn for...

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FATBACKIN' x MAU LOA (KAMEHAMEHA) x OAKLAND A'S x ALAKA'I V-NECK x PRESERVE V-NECK

Releasing tomorrow, Dec. 7thAloha kakou!Another big release set for tomorrow: First and foremost, we present to you a brand new Kamehameha called Mau Loa which translates to Everlasting or forever. The entire cap is cool gray and composed of melton wool, with a white Kamehameha logo and red sweatband inside. Next up is an all black Oakland A's with a red logo and red eyelets. Coinciding with these two hats are two v-necks: we brought back our Alaka'i graphic in a white v-neck with navy blue print and a black v-neck with all over gray tonal nene geese; the bottom left has a red crest hit. Last but not least is our Fatbackin' tee, a tribute and throwback to the...

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ALAKA'I x PRIDE OF THE PACIFIC V-NECK

Releasing tomorrow, Tuesday, June 8th.Aloha kakou!The Alaka'i Wilderness Preserve, located on the island of Kaua'i, is also known as the Alaka'i Swamp, although it's not a swamp by true definition. For those who are interested in hiking this beautiful trail, it can be accessed via the the Pihea Vista trail, located on the the Pu'u o Kila lookout on Waimea Canyon. This release represents the lush forest of Kaua'i and all other forests and jungles found throughout our 'aina. Our Alaka'i tanktop features a lush, green jungle print on the front and back, backed with black. This next v-neck tee features an inside out Polynesian print that runs throughout the entire shirt. Limited to 50 pieces each, act fast!

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