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Releasing on Black Friday, 11/25 at midnight HST.– Online exclusive: Ka Ipu Ka Honua Snapback– In-store exclusives: Kalua I Kona Hale Snapback, Ka Ipu Ka Honua Tee, and Kalua I Kona Hale Long-Sleeve Tee– Everything else will be available in-store and onlineVideo: Andrew TranModel: Kauwila MahiOli (chant): Kauwila Mahi (His words about the oli: “Kumulipo is a mele koʻihonua or genealogical chant which honors and documents the evolution of royal and kapu knowledge. In the chant which has 16 wā or time periods there is a progression from darkness to light. It is often associated with the time of Makahiki a celebration of life which honors growth and progression. This chant is representative of the time period which we have...

Releasing in-store only this Saturday, August 15th.Filmed and edited by: Skillet (@envol_skillet)Models: Nelson Ahina & Kainoa HaasAloha kākou!We’re excited to formally introduce our latest collaboration with the good dudes at noRep Boardshorts, a local business that’s picking up a lot of steam in their 5 years in the business. We dug deep into our archives and pulled out a classic pattern that we’ve only ever used on tank tops, patiently waiting for a perfect opportunity like this to resurface. This time the pattern is executed beautifully on our newest bottom, the FITTED + noRep Alakaʻi Boardshort.With noRep’s help, we set out to create the perfect traditional boardshort. No frills, no gimmicks—just a solid, well-made product that can be worn for...