Releasing exclusively in-store and online this Saturday, March 2 at 11am HST.Aloha kākou!We’ve got a big release lined up for you this Saturday, headlined by a brand new Aloha snapback and accompanied by four tees and two tank tops. The 100% linen Aloha snapback leads the pack, brilliantly showcasing our classic Alakaʻi pattern in clean white and dark abyss colors, along with white embroidery, top button, and snap enclosure, and finished off with a black crest tag around back. Along with the Alakaʻi Aloha snapback, we’re releasing two Brigante tees in black and silver, two Day Tripper pocket tees in black and heather grey, and two Grown Crest tank tops in navy blue and turquoise, all featuring white print.
Releasing exclusively in-store and online this Tuesday, October 16 at 11am HST.Aloha kākou!This Tuesday’s FITSTRIKE offerings include items for both the keiki and the grown-ups. The matching adult and keiki Mua snapbacks feature a premium heather grey Shadow Tech base, with a front logo stitched in black-to-white gradient and light teal, white eyelets, black New Era logo, light teal crest, and black snap enclosure. The matching adult and keiki Aloha Logo tees feature teal print on a white tee, while the keiki Dreamers tee features white print on a heather grey tee. Both keiki tees come in toddler, juvenile, and youth sizes (2T-4T, 6J, 7J, XS, S).
Releasing exclusively in-store and online this Saturday, October 13 at 11am HST.Video: @kashakamuModel: @daveydizzle49, @kaulanakealoha85, @scotty_t34, & @kai.limaMusic: @slappsymphonyAloha kākou!We’re sending out even more ALOHA this Saturday with another premium Aloha 9FIFTY snapback, crafted out of 100% cotton ripstop in black on the crown and visor and dark grey on the undervisor. The front Aloha is stitched in yellow and outlined in white, while the side New Era logo is stitched in white, and the side crown and back shaka are stitched in yellow. It’s finished off with a black snap enclosure and a Hawaiian flag tag with Aloha Served Daily on the back. Releasing alongside the Aloha snapback is a matching tank top featuring a new design titled “Green...
Releasing exclusively in-store and online this Tuesday, January 30 at 11am HST.Aloha kākou!This Tuesday, we’re bringing back our Hawaiʻi Noir Collection for an encore round, featuring one of our staple cut and sew pieces. First introduced on Black Friday, this collection pulls inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane...
Releasing exclusively in-store and online this Saturday, December 23 at 10am HST.Aloha kākou!This Saturday marks the next delivery of our newest collection which we introduced on Black Friday. We pulled inspiration from the classic Film Noir genre (a trend of darker and cynical films in the early to mid-1900’s), matched it up with a similar era in Hawaiʻi’s past, then laced it with a bit of irony and humor to stir up a new concoction: the Hawaiʻi Noir Collection.Let’s set it up for you. It’s 1930’s Chinatown, a time where people still came over from the states by boat—a bunch of affluent out-of-towners looking to escape their mundane lives and encase themselves in paradise. To most, paradise was the allure...
