Releasing exclusively in-store and online this Saturday, October 28 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, August 19 at 11am HST.Aloha kākou!This Saturday, we’ll be releasing a new Mua snapback, Aloha Logo tee, and Who The Crown Fits tee and tank top under our FITSTRIKE program. The Mua features a maroon base with charcoal undervisor and white snap enclosure, while the front Mua logo is stitched in shades of grey, white, and light blue, the side New Era logo is stitched in white, and the back crest is stitched in grey and light blue. The Aloha Logo tee features charcoal print on a celadon-colored tee, while the Who The Crown Fits tee features light blue print on a heather charcoal tee, and the Who The Crown Fits tank top...
Releasing exclusively in-store and online this Saturday, June 17 at 11am HST.Aloha kākou!This Saturday, we’ll be releasing a new H Pride snapback and Aloha Logo tee under our FITSTRIKE program. The H Pride features a new and unique terry cloth fabric covering the visor and top button, along with a navy blue crown, tonal New Era logo, white front and back embroidery, and a white snap enclosure. The matching Aloha Logo tee features white print on a navy base.
Releasing in-store, online, and at select stockists this Saturday, September 3 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street...
Releasing exclusively in-store and online this Tuesday, April 26th at 11am HST.Aloha kākou!For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats...
