Releasing Saturday, Oct. 31st.This Saturday (Halloween) we have a crazy release: an all black tee with a graphic printed behind a silhouette of the Honolulu city skyline. We may not be a flourishing metropolis city like Chicago, Los Angeles, San Francisco or New York City, but we do have a beautiful skyline (one of the greatest, if we may say so ourselves) - no overkill on the skyscrapers either. Add a beautiful sunset to fall below that skyline, and you have something astonishing and spectacular. Along with this tee is a new Aloha New Era covered in purple with a green tint to it, green brim and brown suede underbill with a white Aloha logo. The inside features a nice...
Out now.Get familiar with the Go Green Initiative and it's five principles: G enerate compost. This is nature's way of recycling. Through basic and worm composting programs, children learn about ecology, biology and waste reduction.R ecycle everything that cannot be reused and purchase items that can be recycled. With fast shrinking landfill space and diminishing natural resources, recycling has never been more important. Recycling items such as paper, plastic, aluminum and ink cartridges reduces toxic greenhouse gas emissions and conserves energy. Manage E-waste by finding creative solutions to divert obsolete computer parts, cell phones and other such devices from the waste stream. Schools that recycle provide much-needed materials to manufacturers who produce recycled products.E ducate students, teachers and parents on...
Releasing this Saturday, May 23rd. This recently developed pack is dubbed Ho'olako, which bluntly means to "supply." As you all know, our nucleus of our operation is to versify history into an academic program, maintaining cultural awareness and traditions while at the same time breathing a more youthful direction to create a marketable mass appeal. We strive to make quality product that is timeless, but at the end of the day, the most important thing to us is that you all learn something from these pieces; whether that's learning through the artwork or detailed write ups. It's akin to a cypher, which really means an encompassing 360 degree circle that comes back full. To break it down metaphorically: we, as...
Releasing tomorrow, May 9th. Aloha is one of those defining, contagious words we practice, preach & sermonize; whereas Hawai'i is the groundation for "Aloha" which we represent and embody on a daily basis. Our island conjures up a sense of dignity, honor, gratification and pride in oneself. It's the genesis of what makes our State so riveting. Whether you're a local living abroad in Vegas or in a N.Y. state of mind, it ain't hard to tell that we here at FITTED try to epitomize the Aloha spirit with our own informal twist. Our common goal would be to have everyone become an advocate of Aloha ʻāina somehow, spreading an infectious dosage of one love, whether you're tilting a cold...
Aloha.Shoyu, as it’s known locally, is a natural condiment staple here in the islands. Used on almost everything we consume. It’s essential to almost every meal as ketchup is to french fries. Aloha Shoyu has been around since as early as 1946 and has firm, historical roots here. This shirt that we’re releasing today is printed on red and features Fitted in a circle with “Aloha Served Daily” on the back. The front features the same Fitted logo on the left chest area. Clean & simple is how we do it.
