Releasing exclusively in-store and online this Tuesday, June 4 at 11am HST.Aloha kākou!Tuesday’s FITSTRIKE release consists of a new EasyEasy snapback featuring a blue tint base, black visor and top button, and white snap enclosure. The front logo is stitched in white, while the side logo is stitched in black, and the back crest is black and white. Along with the EasyEasy snapback, we’re also releasing a new black-on-white Alpha tee.
Releasing exclusively in-store and online this Saturday, January 20 at 11am HST.Aloha kākou!Tomorrow’s FITSTRIKE release consists of a brand new EasyEasy snapback in a clean black, white, and kelly green colorway, along with one of our original designs dating back to 2006—the Scrabble tee—in monochrome colors on black, as well as a new color in our more recent Kapu design, utilizing white, black, and yellow on a green tee.
Releasing exclusively in-store and online this Tuesday, November 14 at 11am HST.Aloha kākou!We’re bringing back the EasyEasy logo from last year’s Aholoa collection for Tuesday’s FITSTRIKE release. The saying “easy easy” encapsulates the no-stress, just-cruise, easy-going vibe here in Hawaiʻi, and it’s embroidered proudly on a 9FIFTY snapback for the first time ever. The entire base is woodland camouflage, the front logo and back snap enclosure are white, and the side New Era logo, back crest, and eyelets are all black. Releasing alongside the EasyEasy snapback is a new black Mua tee, with a white crest on the front and a multi-colored back, tying back to the colors on the snapback.
Releasing in-store, online, and at select stockists this Saturday, September 10 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!With the kau wela (summer) season now winding down, we are proud to present the final release of our Summer 2016 Aholoa Collection, dropping this Saturday.Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street...
Releasing in-store, online, and at select stockists this Saturday, August 20 at 11am HST.Photo: @jasonjkoModel: @salvacio90Aloha kākou!With the kau wela (summer) season in full swing, we are proud to present the next release from our Summer 2016 Aholoa Collection, dropping this Saturday.Aholoa translates to “long breath” in Hawaiian, and to us, we think about the summer sun and our hopes that the sun holds its breath so that we can keep enjoying its ever-giving life before having to sink into the ocean. The Aholoa collection is a tribute to the summer sun and the memories made during this beautiful season, through the use of new stories, designs, and materials. A running theme this season is celebrating the old school street...
