Releasing tomorrow, Dec. 22nd (simultaneously online and in-stores)Fitted will release the Support Local Surfing New Era trucker hat this Wed, Dec. 22. This collaboration from Fitted and surf photographer Zak Noyle is a limited edition piece: 80 caps will be available in the store and 50 will be available online at FITTED. There is also a matching tanktop with the Support Local Surfing New Era– 30 tanktops available in store and 20 available online at FITTED. The first person to purchase the hat from the store and online store will receive a framed signed Zak Noyle photo.“I wanted to make something that Hawai‘i surfers wanted to wear and had a purpose to it– Hawai‘i is the epicenter for surfing and...
Releasing tomorrow, Wed. Dec. 15th online and in-stores. The release is limited to 40 pieces for the jerseys and 50 capsIt’s been 200 years since Kamehameha unified the Hawaiian Islands. A few months ago, Puukohola National Historic Site celebrated the bicentennial anniversary with a chicken-skin-inducing ceremony on Hawaii Island– the birthplace of Kamehameha aka Paiea. Puukohola heiau (temple) was widely believed to empower Kamehameha with the necessary mana (spiritual energy/currency) to unify Hawaii. Kamehameha ordered the construction of Puukohola heiau and dedicated it to Ku– the god of war amongst other things and one of the four major Akua (gods) in ancient Hawaii. Today, the heiau still stands in Kawaihae as evidence of ancient Hawaiian ingenuity and culture, but more...
