Releasing Saturday, Oct. 19th.Aloha kākou!This weeks drop is inspired by the old Hawaiian license plate that was issued in 1981. The license plate featured white reflective with the silhouette of King Kamehameha Ekahi in orange, while the "Hawaii" (top center), "Aloha State" (bottom center), and numbers were embossed in brown. Using the license plate color scheme, this hat features our Kamehameha logo in orange, with a white crown, and brown visor. Also dropping is a new Honoluluan tee in white, with a red, brown, and gold design.
Releasing Saturday, Oct. 5th.Aloha kākou!For this Saturdays drop we are releasing a sneak peak into our upcoming Fall line, Navigators of the Unknown. Here at Fitted we love our history and culture. By observing the moon, stars, birds, and ocean swell patterns, our ancestors were able to travel freely through the seas. This graphic is printed with white, olive, and infrared on a black tee that also includes a mil-spec tag. This tee will be limited to 48 pieces sold exclusively in-store and online. Also releasing is a camo Mua New Era snapback with a white visor featuring red stitching. The Mua itself is embroidered in black.
Releasing Saturday, May 11th. Aloha kākou! Releasing Saturday is our Protect & Serve tee printed on all black with a tonal Kamehameha logo on the front and the Kingdom of Hawaiʻi Coat of Arms on the back. The significance of the Coat of Arms are the twins Kameʻeiamoku and Kamanawa who were considered Nīʻaupiʻo (a class of High Chiefs), the descendants of a royal brother and sister. Kamanawa stands on the left side of the Coat of Arms, holding a spear, while his brother Kameʻeiamoku is pictured on the right carrying a kahili. The two twins were among the Five Fierce Warriors of Kona, as well as Uncles of Kamehameha. You can learn a little more about the Kahu by...
Releasing Saturday, Sept. 8thThe Bitter Water of BattleThe Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.“I mua e nā pōkiʻi a inu i ka wai ʻawaʻawa (Forward, my younger brothers, until you drink of...
Releasing Saturday, August 4th. Please note: Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless.Aloha kakou!This Saturday we'll be releasing an all black Escape to Paradise snapback, along with a new black tank top called Niho which roughly translates to "tooth". The tank top features an all over print of white simplified shark's teeth / trilocks with white break lines. The tank top also features a purple stitched crest on the front chest and crown on the back. We shot this at Kaniakapupu in Nuʻuanu. During King Kamehameha's reign, this lush area served as his little sanctuary during the summer, and because it was the King's own piece of land, it...
