OBSERVATION COLLECTION
Releasing exclusively in-store and online this Saturday, October 28 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...