Releasing exclusively online this Saturday, May 23 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!Saturday’s FITSTRIKE release features new 5-panel campers and a brand new tee design called “Archive.” Both the black and khaki 5-panel campers feature our Every Day vintage-inspired design stitched on the front, white crown on the right, white crest on the back, metal grommets on both sides, and a black clip enclosure to finish the look. The new Archive design traces its roots to the beginning of FITTED’s timeline, reigniting the original desire and technique used to create the original FITTED word mark. Read on to hear Ola recount the beginning of...
Releasing exclusively online this Tuesday, May 19 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!"There's a war goin' on outside, no man is safe from." Prodigy's opening line from "Survival of the Fittest" really hits home in these uncertain times, while we're all aggressively battling a worldwide pandemic. So for Tuesday’s FITSTRIKE release, we dug deep into our archives and brought back our Survival of the FITTED design, inspired by the song title above and one of the most influential hip-hop duos in history—Mobb Deep. The wording on the front is a FITTED twist on the title “Survival of the Fittest” and is designed in the...
Releasing exclusively online this Saturday, May 16 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We’re expanding the MultiCam snapback set with the release of Aloha and Mua variations this Saturday. Built on Yupoong’s Classic silhouette, we’ve utilized MultiCam Tropic for the Aloha and MultiCam Arid for the Mua, both with white embroidery and a black snap enclosure. Releasing alongside the Aloha and Mua snapbacks is a brand new design created to fit the “new reality” we’re facing today, printed on either a black or white tee. Friendly Reminder is a twist on our Brigante design, where instead of “Aloha Served Daily,” it’s now “Aloha Served From...
Releasing exclusively online this Tuesday, May 12 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Tuesday, we’re releasing a new FITSTRIKE Slaps Wind strapback along with this month’s Daily Program tees and a new button pin. The Slaps Wind curved visor strapback features a woodland camouflage base with red flag on the front, outlined in metallic gold. The eyelets and side New Era logo are stitched in black, while the back crest matches the red and metallic gold stitching of the front. The May Daily Program tees include a black Who The Crown Fits tee with grey print, and a black Day Tripper tee with clear...
Releasing exclusively online this Saturday, May 9 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Model: @tuhi.moaAloha kākou!For Saturday’s release, we wanted to dive into our archives to one of our favorite materials, creating everyday wearable snapbacks using the Yupoong Classic silhouette (similar to Starter snapbacks). We chose the MultiCam family of camouflage due to their premium fabrication, durability, and versatility—crafted from a blend of 98% cotton and 2% spandex. The Kamehameha snapback utilizes MultiCam Green camouflage as the base, with white embroidery all around and a black snap enclosure. The Vanguard snapback is dipped in MultiCam Black camouflage with white embroidery and a black snap enclosure as...
