Releasing exclusively online this Saturday, May 2 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Photo: @definealohaModel: @rhydemAloha kākou!We’re extremely honored to team up with our friends at El Señor again after the successful first run of Kamehameha pendants. El Señor is a jewelry company out of New York, born out of skateboarding culture and specializing in high quality craftsmanship. This time around, we’re bringing our popular Brigante logo into the mix, creating a 1" diameter 18K gold plated pendant, and comes with a 24" 2.54mm Franco Link chain. Accompanying the pendant and chain is a FITTED for El Señor tee, featuring a Brigante logo on the back...
Aloha kākou!Instead of a physical release today, we thought we’d do something fun to pass the time while most of us are on lockdown.Here’s your chance to create your own FITTED hat based on the parameters given on the form. Please attach a short story or explanation to accompany your design and email it to info@fittedhawaii.com. Please put “FITTED DESIGN CONTEST” as the subject of your email. Submissions will be accepted from now until Saturday, May 16 at 11:59pm HST. Only ONE of each design can be submitted per person.The winner will be selected by the FITTED staff. Their hat will be produced and they will get one for free. We are excited to see what you guys come up...
Releasing exclusively online this Saturday, April 25 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!HOWZIT?! It’s hard to express how stoked we are to present this collaboration with BessPress on the 40th anniversary of their extremely popular Peppo’s Pidgin To Da Max book! Wait, actually, we can express it in one word: CHEEEEEHUUUUUU!Ever since hanabata days, we’ve all learned that book from cover to cover, and like a true dictionary, it kept evolving over time, adding to our complex pidgin lexicon and spanning different generations. It became a staple in all local households, and we’re proud to team up with Bess Press on the release of...
Releasing exclusively online this Tuesday, April 21 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We’re releasing a new Mua snapback and new tee design entitled “Colors of FITTED” releasing this Tuesday under our FITSTRIKE program. The Mua snapback features a royal blue base with a colorful Mua logo stitched on the front, made up of red, orange, yellow, green, and white. It also features a green undervisor, red top button, white eyelets, yellow side logo, red and white back logo, and white snap enclosure. The new Colors of FITTED tee is inspired by United Colors of Benetton, known for their unique and sometimes controversial advertisements. Below...
Releasing exclusively online this Saturday, April 18 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Saturday, we will be releasing a new FITSTRIKE Slaps Wind 59FIFTY alongside a new Puna Butter tee. The Slaps Wind features a full woodland camouflage base with an all-red flag on the front outlined in metallic gold, matching the crest on the back, while the side New Era logo and eyelets are stitched in black. And just in time for 4/20, we’re bringing back a crowd favorite—our Puna Butter design printed on a forest green tee.
