Releasing exclusively in-store and online this Saturday, June 6 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!This Saturday, we’re releasing an assortment of beanies as well as three Who The Crown Fits tees. We’ve utilized the Mua and Cheehuu logos, with both stitched in white and appearing on black, dark green, olive, slate, navy and heather grey cuffed beanies. The Who The Crown Fits design shows up in white on guava, mint, and purple tees.
Releasing exclusively in-store and online this Tuesday, June 2 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou!For tomorrow’s release, we’re bringing back a design that we hold very close to our hearts, and one that’s never been more true than in the past week. KILLHATE. We wanted to remind everyone of the power of ALOHA and the inherent message within this design: “When love is given, love should be returned; anger is the thing that gives no life.”Click here to read Ola’s full statement.The KillHate design returns on a black tee with red and gold print. Alongside the KillHate tee are two Who The Crown Fits tees and two Who The Crown Fits tank...
Releasing exclusively in-store and online this Sunday, May 31 at 11am HST. Please see below for new in-store guidelines to promote safety for everyone.Video: @_andrewtran / @redefined.mediaAloha kākou!We are excited to finally reopen our doors this Sunday, May 31, and it won’t be for just any release! We are extremely honored to team up with the Ethel’s Grill ʻohana to celebrate their 40th anniversary, and doing so as part of our next Caps & Culture event at our brick and mortar location with an Ethel’s pop up in the Annex next door where they’ll be serving ono Frito Pies!Ethel’s Grill has been a local mainstay in Kalihi for four decades, and is one of the true Mom and Pop businesses...
Releasing exclusively online this Saturday, May 30 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We’re releasing a new 6-panel unstructured camper in five different colors, as well as a brand new tee design this Saturday under our FITSTRIKE program. For the camper, we chose the crowd-favorite Kahiko design for the front, to go along with a white crown on the wearer’s right side and a white crest on the back above the adjustable strap enclosure. We’ll be releasing the Kahiko camper in black, wine, blood orange, olive, and emerald. The new Bumbucha tee features a multicolored retro-style design on the back with a 15 to celebrate...
Releasing exclusively online this Tuesday, May 26 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Tuesday, we’re adding to our outerwear catalog with two new coach jackets—one in black and one in woodland camouflage. The coach jacket bodies are constructed from high-quality 100% nylon and feature 100% polyester lining for comfort. They also feature elastic cuffs, a drawstring waist, and button up front. Both jackets showcase a large Brigante logo on the back and a small Who The Crown Fits logo on the front left chest, printed in white.
