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HAWAIIAN SUN HOMEGROWN x KAMEHAMEHA (NAVY/ORANGE) x UH (ALL BLACK)

Releasing Friday, Dec. 31stAloha kakou!Before we head into this New Year, we have a few more goodies that will make a great post-Christmas / pre-New Years gift: Brand new Homegrown tee utilizing the colors that we used in our It's Hawaiian, Sun pack, all printed on an all white tee with a black crown on the back. Along with the Homegrown tee are two caps: an all black UH with a green underbill and a navy blue Kamehameha with an orange logo as well as a green underbill. These will be going on sale Friday morning at 11 AM; online and in-stores.

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ASD CULTURE NEW ERA x FRESH & SWEET TANK TOP

Releasing tomorrow, Saturday June 5th"Smells like summertime to me." Yes, summer is here, even though it's technically still spring. Lucky we live Hawai'i! To prepare you for the upcoming heat, we have a nice tank top alongside a new Aloha Served Daily New Era. The tanktop features the crest on the front (rasta colors) and a graphic of a pineapple with the words "Homegrown Fresh & Sweet" on the backside, also in red, gold and green. The cap features the letters "ASD" also in red, gold and green with a red New Era hit on the side.

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HOMEGROWN x UH GRAY

Releasing tomorrow (May 15th)Aloha kakou!Apologies for the late notice on tomorrow's release. Let's get straight into it though: White Homegrown tee with a color filling utilizing the colors that surround our beautiful island; backside features a white tonal crown. The cap is an all gray UH custom with a dark gray brim, UH logo and button. Hats are limited to 30 pieces!

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HOMEGROWN: EL SID

Releasing Saturday, July 25th.Despite the immense distance from the nearest piece of continental mainland, Hawaii is brewing with a vast pool of talented people, from musicians, actors & actresses to politicians & athletes. It’s only proper that we pay respects to some of these people who made a name for not only themselves, but for our state. Take for instance Sid Fernandez, more known as El Sid who was a well known Major League Baseball player. Sid was a lefty (pitcher) for the Los Angeles Dodgers, Houston Astros, Philadelphia Phillies, Baltimore Orioles and eventually the New York Mets. El Sid was born in Honolulu & is also a Kaiser alumni. Fernandez wore the number 50 on his jersey in honor...

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