Releasing in-store and online at FittedHawaii.com this Saturday, August 8th.Model: Christian AloisioAloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry...
Releasing in-store and online at FittedHawaii.com this Saturday, June 20th.Releasing at select stockists next week.Model: Kelsie Megan (@kmwml)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as...
Releasing tomorrow, Feb. 1Aloha kakou!Another tee to get your grown on in, this time a turquoise tee with an orange crest on the bottom left and orange crown hit on the backside, along with an all black ASD (Aloha Served Daily) New Era. Simple and clean.
Available at 11 AM today.Aloha kakou!We'll be releasing this pack today at 11 AM. The pack consists of an all-white Kamehameha (All hats are limited to 30 pieces!) that represents the Hawaiian hawk, or 'io [1. 1]. The 'io is the only hawk native to Hawai'i and can only be found on the Big Island [2. 2]. Although this specific species of hawk are considered endangered in the continental U.S. and protected under law, the IUCN has classified this species as Near Threatened [3. 3]. The 'io is also regarded as ʻaumakua, especially to Hawaiian royalty; more specifically the ali'i [4. 4]. Next up is our Aloha Served Daily tee that pays tribute to the legendary LOVE Park (JFK Plaza)...
Releasing tomorrow, Saturday June 5th"Smells like summertime to me." Yes, summer is here, even though it's technically still spring. Lucky we live Hawai'i! To prepare you for the upcoming heat, we have a nice tank top alongside a new Aloha Served Daily New Era. The tanktop features the crest on the front (rasta colors) and a graphic of a pineapple with the words "Homegrown Fresh & Sweet" on the backside, also in red, gold and green. The cap features the letters "ASD" also in red, gold and green with a red New Era hit on the side.
