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Releasing in-store and online this Saturday, October 15 at 11am HST.Footage: @d35 & @thejerkoDrone: @mr_casanovaEdited: @d35Captain: @c_balAloha kākou!Our relationship with the fellas at HRDLCK goes way, way back and it first materialized in the form of a collaborative tee back in 2011. The concept behind the tee was a humorous take on the common surf warning signs posted around many Hawaiian beaches, with the motto “Blood, Surf & Beers” showcased under the signs. We teamed up with HRDLCK again to release a new collection almost five years later, switching up the theme this time around from surfing to fishing—another water sport we’re particularly known for here in Hawaiʻi. We’ll let our friend Troy take it from here to describe the...

Releasing tomorrow, Nov. 15thAloha kakou!For tomorrow's release, we've teamed up with another local brand, HRDLCK to present a shirt with a sense of humor. We all tend to take life too seriously at times, and while by no means should we always keep our guard down, life is too short to be stressing constantly. HRDLCK's motto is: "HRDLCK is all about Blood, Surf & Beers. Work hard & enjoy life, no matter what." We couldn't agree more. The t-shirt features a back printed graphic of signs you may see on a regular basis, and some that are so outrageous, it borders on hilarious. Despite it all, they should all be heeded. For example, there are certain well known beach breaks...