Releasing tomorrow, January 10thAloha kakou!Yep, new release tomorrow. We just took a small break, but your favorite Hawai'i ohana can't stop, won't stop. First up, we have a khaki cotton Kamehameha snapback with white Kamehameha logo, white crest and snap and black New Era logo, with tonal crown on the side. This hat is fire, you have to see it in the physical. Super clean. Next up is our tee, The F: a gray tee with red F and a white stripe, white crown on the back. This tee pays homage to the God MC, Rakim Allah and his head-nodding masterpiece with Eric B, The R.
Releasing tomorrow, Dec. 20thAloha kakou! Tomorrow we are finally releasing the winning cap design submitted by Jameson Domingo, who currently resides in Las Vegas, but originally hails from the islands. We had Jameson stop by the office and build on his yellowfin / ahi inspired snapback, and what was birthed was a very dope, one-of-a-kind snapback that reflects the highly prized fish. You can read Jameson's reasoning behind choosing the ahi for his custom cap here, and check out the original blueprint to the hat (Jameson's original submission) right here. Below is a video Jameson submitted of him opening up and seeing the hat in physical for the first time. Can you say, speechless? Haha.Along with the Ahi snapback, we're...
Available for sale nowAloha kakou!New release in and readily available now, both in-stores and online. This t-shirt is influenced by "Coppe [kab]- From Old English. Originating from the Dutch invaders who populated the northeast midland region of England. The term cobweb, which is used to refer specifically to abandoned spider webs, comes from the root word, coppe. This tee references the forgotten remnants of those who have influenced the Hawaiian community and have since passed. Invisible to most, their cobwebs are an obvious reminder to those willing to see, with unclouded eyes, the connection between our past and our potential." The shirt spells out FITTED in teal and white appearing in a cobweb style. We're also offering a new teal,...
Available today (Oct. 11th)Aloha kakou!Available now is a customer favorite that we ran a few years back: Stepping Razor, this time in white with an abstract pattern of our crowns, pineapple tops and shark's teeth, with the FITTED crest in the middle. The front features a trilock pattern in black, gray and red. Also on deck is gray Kamehameha New Era with a white logo.
Releasing Saturday, Oct. 8thAloha kakou!Along with our Primo pack dropping tomorrow, we also have a new pack dropping on Saturday. Dubbed All Roads Point To Hawai'i, the concept behind this is that we and a lot of the rest of the world look at Hawai'i as the center stage of the world. From a government / military perspective, it's one of the most strategic places to set up military and naval bases (despite our objections). It's a great place for import and export of commerce and if you ever plan on flying from the US mainland to anywhere across the Pacific, chances are you will end up stopping by Hawai'i anyway. Even in recent years, Hawaiian culture has infiltrated mainstream...
