Releasing exclusively in-store and online this Saturday, November 4 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, October 21 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with a second delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The Ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, September 30 at 11am HST.Aloha kākou!We’ll be releasing a new FITSTRIKE Kamehameha 59FIFTY this Saturday, along with a classic tee design dating back to 2012 and a Who The Crown Fits long-sleeve tee—perfect for the upcoming fall season. The Kamehameha 59FIFTY features a heather oatmeal crown with red visor, logo embroideries, eyelets, and top button, along with a kelly green undervisor. The Carriage tee features a Hermès-inspired design on the front and back, printed in grey on a red tee. The black Who The Crown Fits long-sleeve tee features red FITTED logos printed on both sleeves, along with white Nihi and crown logos printed on the front and back, respectively.
Releasing exclusively in-store and online this Tuesday, September 19 at 11am HST.Aloha kākou!We have a nice black set releasing this Tuesday under our FITSTRIKE program. First up is a Kamehameha snapback with a black base, green undervisor, black snap enclosure, yellow top button, and yellow stitching all around. Next is an old favorite we're bringing back in a new colorway—the De La Mer tee in black with shades of yellow on the front and a yellow crown on the back. Lastly, we have a Who The Crown Fits tee in black with white and red print on the front and a white crown on the back.
Releasing exclusively in-store and online this Tuesday, August 22 at 11am HST.Aloha kākou!We’ll be releasing a new Kamehameha snapback and two tees this Tuesday. The Kamehameha snapback features white trucker mesh around the sides and back, with woodland camouflage on the front two panels. The visor, top button, and snap enclosure are black, while the front logo is stitched in white and the side and back embroideries are black and white. The matching Islanders tee features woodland camouflage and white print on a black tee, and the Who The Crown Fits tee utilizes black and white print on a turquoise tee.
