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Releasing Saturday, June 29th.Aloha kākou!As some of you may know, our Mua hat is modeled off the great aliʻi Kekūhaupiʻo who was known as a master of lua (ʻōlohe lua), the ancient practice of hand-to-hand combat in which bones are usually broken. According to legend, Kekūhaupiʻo was born on the Big Island; Keʻei to be exact. As a youth, Kekūhaupiʻo would take part in mock battles near the Hikiau Heiau at Kealakekua Beach. The kahuna of that heiau witnessed Kekūhaupiʻo's courage, valor and audacious spirit and told Kamehameha's father that his son would one day become a legendary warrior, and eventually coerced his father to let Kekūhaupiʻo to study the art of lua. A few years later, after becoming "moa...

Releasing tomorrow, Saturday, December 12th.For tomorrow's release, we've revisited one our classic tees and flipped it into a black long sleeve tee, with the same pattern running on both sides. Within this pack is a perfectly matching hat, our 3rd Mua New Era. Remember, this is not a Kamehameha, it is actually a homage to King Kamehameha's right hand man, Kekuhaupio. The hat features a black denim upper with colors that tie back to the shirt, as well as the active volcanoes. Each color represents the many layers of lava, from the graphite grey which represents lava in it's rock form, to red which represents the hot, flowing molten lava.