Releasing exclusively in-store and online this Tuesday, February 28 at 11am HST.Aloha kākou!This Tuesday we'll be releasing a FITSTRIKE Mua snapback featuring an olive crown and visor, with dark green undervisor, eyelets, top button, and snap enclosure. The Mua logo is stitched in greyscale colors, while the back crest is stitched in black and ivory, and the side New Era logo is stitched in a light orange. Releasing alongside the Mua snapback is a new Aloha Deco tee, featuring a white design printed on a dark green base.
Releasing exclusively in-store and online this Tuesday, January 10 at 11am HST.Aloha kākou!We have an icy new Mua 59FIFTY releasing this Tuesday under our FITSTRIKE program. It features a light teal base with teal undervisor and eyelets. The front Mua logo is stitched in white and various shades of teal, with the side New Era logo and back crest sharing the same color palette.
Releasing in-store, online, and at select stockists this Saturday, January 7 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwell & @salvacio90 Aloha kākou!This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie,...
Releasing exclusively in-store and online this Tuesday, December 27 at 11am HST.Aloha kākou!We have a new FITSTRIKE Mua snapback releasing on Tuesday, featuring an orange crown with contrasting dark red visor, top button, and eyelets. The front Mua logo features white and various shades of red, while the side New Era logo is stitched in dark red and the back crest is white and dark red. It also features a white snap enclosure.
Releasing exclusively in-store and online this Tuesday, November 22 at 11am HST.Aloha kākou!We have a new FITSTRIKE Mua 59FIFTY releasing this Tuesday, featuring a white crown and black visor. The front logo is stitched in a familiar colorway, reminiscent of the old UH logo. The black eyelets and top button match the visor, while the side logo is stitched in orange and the back crest is stitched in orange and green.
