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Releasing Saturday, February 20th.Jesse Sapolu. A legend in his own right, and very well a legend in every proud Hawaiian's mind. "A dominating presence on the offensive line," Sapolu proudly donned the San Francisco 49ers uniform for fourteen years, clutching four Superbowl championship rings, and played with some of the greats of 49ers history (Joe Montana, Jerry Rice). A graduate of Farrington High School and UH, he's also the main protagonist of our newest t-shirt in our Homegrown series.This Homegrown pack features the aforementioned Homegrown tee which pays homage to Jesse Sapolu, featuring a photo of Sapolu contentedly displaying a shaka with three of his four Superbowl rings. Up next is a brand new Mua New Era which utilizes royal...

Releasing Saturday, February 6th.We'd like to send a big shout out and congratulations to Ryan Grice-Mullen (pictured in this photo shoot). We wish you nothing but the best of luck and are confident you will triumph with the Miami Dolphins!Aloha kakou.We know that many of you have been wondering when we'd be unveiling our next Mua New Era, our newest heavy-hitting cap. This Saturday, we're doing just that. Hopefully you've been noticing that we're trying to reach beyond the normal threshold when it comes to choosing diverse fabrics for our New Era hat program, and we feel pretty confident that we're continuing to reset the bar, in that regard. For this newest Mua we've chosen a heather grey melton wool...

Releasing tomorrow, Saturday, December 12th.For tomorrow's release, we've revisited one our classic tees and flipped it into a black long sleeve tee, with the same pattern running on both sides. Within this pack is a perfectly matching hat, our 3rd Mua New Era. Remember, this is not a Kamehameha, it is actually a homage to King Kamehameha's right hand man, Kekuhaupio. The hat features a black denim upper with colors that tie back to the shirt, as well as the active volcanoes. Each color represents the many layers of lava, from the graphite grey which represents lava in it's rock form, to red which represents the hot, flowing molten lava.