Releasing exclusively in-store and online this Saturday, November 19 at 11am HST.Photo: @jasonjkoModel: @salvacio90 Aloha kākou!This Saturday, we continue our seasonal delivery with the next release from our A/W Tradewinds Collection. Our natural tradewinds are unique and special to our islands, evoking a welcoming and affectionate reaction when they breeze through. Frequently described as a “natural air conditioner,” we not only look forward to the trades for the cool climate it brings, but also as a signal of calm and pleasant weather for outdoor activities such as surfing, fishing, or boating, which all heavily depend on great weather conditions.For visual inspiration, we look to the old Hawaiian olelo noʻeau (proverb): “Ke kupu, o ka ʻaina ua malie, ua au koaʻe,” which...
Releasing exclusively in-store and online this Tuesday, November 15 at 11am HST.Aloha kākou!This Tuesday, we’ll be releasing a brand new FITSTRIKE Mua snapback featuring—for the first time in our history—urban camouflage cloaked over the entire crown and visor. The front Mua logo and back crest are stitched in hot pink, while the eyelets and side logo are stitched in black. It also features a white snap enclosure around the back. Like all FITSTRIKES, this Mua was produced in limited quantities.
Releasing exclusively in-store and online this Saturday, September 24 at 11am HST.Aloha kākou!We have a special FITSTRIKE release this Saturday, consisting of a Mua 59FIFTY and a Trilocks tee. The Mua 59FIFTY features a full desert camouflage crown, which is nicely contrasted with black embroidery, eyelets, top button, and visor. The new Trilocks tee showcases a smooth white-to-pink gradient fill across the front trilock block with a pink crown on the upper back, all printed on a black tee.
Releasing exclusively in-store and online this Tuesday, September 20 at 11am HST.Aloha kākou!We have a new FITSTRIKE Mua snapback releasing this Tuesday, which features a brown crown with contrasting light brown visor, eyelets, top button, side New Era logo, and back crest. The front logo features a smooth teal to white gradient, matching the white snap enclosure. Releasing alongside the Mua snapback is a new colorway in our ASD block tee, which features light orange printed on a teal tee.
Releasing exclusively in-store and online this Tuesday, September 6 at 11am HST.Aloha kākou!Tomorrow we’ll be releasing a new FITSTRIKE Mua snapback, featuring a royal blue crown along with deep navy blue visor, eyelets, and top button. The front Mua logo features a gradient from blue to white with shades light blues and greens in between, with those same shades moving to the side New Era logo and back crest as well. A white snap enclosure around the back completes the look.
