Releasing Saturday, May 14thAloha kakou!This release features a grey Aloha logo tee in grey and pink with a pink stroke and pink crown on the backside. Also releasing a new Mua: all black with pink, white and metallic black pearl hints, white stitching on the brim and white top button. Super clean and simple!
Releasing tomorrow, Feb. 8thAloha kakou!Tomorrow's release is a nod to a favored beverage around these here parts (to be quite honest, any amount of alcohol in a chilled can is suited as a favorite beverage). Dubbed Cuzzo Light printed on a white tee with a small Cuzzo Light graphic on the front, larger graphic on the backside in red, blue and black. Releasing alongside is an all black Mua. Another grown winner!
Video shot 10 AM on October 22. One shot take baby!There is an old Hawaiian proverb that reads "He ali'i ka 'āina; he kauwā ke kanaka" which translates to "The land is a chief, man is it's servant." This has always been one of the main maxims in Hawaiian culture and we still embrace this school of thought to this day. Breaking the expression down in simpler terms, it means "Land has no need for man, but man needs the land and works it for a livelihood." Our approach to all of our designs has always employed this philosophy, and although we don't always work directly off the land, in a figurative sense, we have. The land that we firmly...
