Releasing Saturday, August 20thAloha kakou!Once again, weʻve brought back yet another fan favorite influenced by an iconic graphic from the 80s, our Locally Owned tee. The first time we ran with this, it was seen on an all black zip-up hoody. This time around weʻve translated it into an all black tee, albeit in the same featured colors: red, white and black. Up next we have a gray melton wool Mua with black brim, white Mua and red New Era and top button hits, white crest on the back. And finally, for the ladies, weʻve got an all black v-neck dubbed Je Tʻaime which translates from French into English, I Love You. The graphic features a white heart made out...
Releasing tomorrow, August 16thAloha kakou!We brought back a fan favorite, Kill Them With Aloha flipped in a black tee with white fill and gold taro leaf hits on the side. With it is an all black Mua with silver logo. Set it off!
Releasing tomorrow, August 13thAloha kakou!Quick update for tomorrowʻs release. Apologies about the late post. New t-shirt and Mua pack dropping in-stores and online tomorrow, influenced by the highly acclaimed Air Max 95s. The Mua features gray all over with a white Mua logo on the front, black brim and neon green New Era logo and crest. Aeron is the name of the tee with colors that tie back to the Mua. The name of the tee is a play on words, partially influenced by Herman Millerʻs Aeron chair and a play on the words Air Max. Summer-type jump off.
Releasing tomorrow, August 9thAloha kakou!First of all, mahalo to everyone who bought the all black Kamehameha New Era this weekend. Sold out very quick, big mahalos to you all. Tomorrow, we have yet more goodness for your backs and heads. Peep game:First up, we have our Island Love tee which pulls lyrics from the classic Peter Moon Band cut, Island Love. (Island Love"Juice from the Mango, Milk from the Coconut, Bud from the Cannabis... I can't smoke enough!") Cue that song up in your iTunes, light up a spliff Backwoods and zone out to some classic, contemporary Hawaiian music. Releasing alongside is a camouflage Mua with colors that directly tie back to the colors on our Island Love tee. But,...
Releasing Saturday, May 21stAloha kakou!This Saturday we're releasing a t-shirt / cap combo dubbed Kona Street Hooligans. With the t-shirt, we've collaborated with our good friends over at V-Lounge. Why Kona Street Hooligans? Well, contrary to popular belief that we're all delinquent, derelict hooligans, we're simply not that. We're just young business-minded nonconformist individuals focused on enlightening others as well as ourselves. So in a way, it's a way to poke fun at such expressions. Oh yeah, new Mua: all black with different gradients of green with orange and white on the Mua logo, orange underbrim and white top button.
