Releasing exclusively in-store and online this Saturday, November 11 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!We continue the narrative of our Observation Collection with the next delivery this Saturday, exclusively in-store and online.For the inspiration behind this collection, we look to our Hawaiian ancestors, who sparked innovation and change by being makaʻala (aware) and observing all things around them, then transforming that observation into constructive solutions. The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the community. They observed the land and organized the communities in a way that followed the slope of the land and resources were perfectly utilized. Everyone within their ahupuaʻa had a duty to fulfill, became masters of...
Releasing exclusively in-store and online this Saturday, October 14 at 11am HST.Photo: @jasonjkoModel: @chrisrockemwellAloha kākou!This Saturday, we proudly introduce the first delivery our newest collection—aptly titled Observation—with its aesthetics born from the idea of developing fundamental solutions through applied observation.As designers, our ultimate goal is to observe all aspects of a project and come up with a successful visual solution. And of course we strive to do that on a daily basis through our products—but in a more substantial capacity, we look to our Hawaiian ancestors for the truest examples of applied observation. The ahupuaʻa system, for instance, was a brilliant solution to the growing population and the need to sustain the people within the community. They observed the land...
Releasing exclusively in-store and online this Tuesday, October 3 at 11am HST.Aloha kākou!This Tuesday, we’ll be releasing a new FITSTRIKE Brigante snapback, featuring a dark green crown with tonal New Era logo, white front and back stitching and snap enclosure, all matched up with khaki suede visor and top button and a khaki undervisor. Releasing alongside the Brigante is another brand new 9TWENTY Curved Visor Strapback, featuring a small white Mua logo on the front, along with a white side New Era logo and back crest.
Releasing exclusively in-store and online this Tuesday, September 26 at 11am HST.Aloha kākou!Tuesday’s release is comprised of two hats and two tees under our FITSTRIKE program. The Mua snapback features a black base with a variety of pastel colors stitched on all sides of the hat, finished off with a white snap enclosure. We also have a brand new addition to our New Era lineage, with the 9TWENTY Curved Visor Strapback making its debut with a small Nihi logo stitched in white atop the black base. It also features a white New Era logo and white back crest. To round out the pack, we have new Brigante and Who The Crown Fits tees, both in black with pastel colors tying...
Releasing exclusively in-store and online this Saturday, August 26 at 11am HST.Aloha kākou!This Saturday's FITSTRIKE release consists of a new Mua snapback, two tees, and a tank top. The Mua starts with a clean navy base and adds a white and red front logo, tonal navy side logo, white back crest, red snap enclosure, and a green undervisor. The Native Oversized Back design shows up on a white tee with navy print, then color-swapped on a navy tank top with white print. The accompanying Who The Crown Fits tee features navy and white print on a red tee.
