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DAY TRIPPER SNAPBACK, TEE, & TANK TOP

Releasing in-store and online this Saturday, October 11th.Aloha kākou!Building upon one of our library pieces, we will be releasing three new products that feature our Day Tripper design: a snapback (a first for this design), tee, and tank top. The Day Tripper snapback features a full neoprene base in black, with Day Tripper patch on the front in white. The side crown and New Era logo are tonal black, while the back shaka and snap enclosure are white. It also features a black and white crest tag near the snap enclosure and a woodland camo sweatband. The black Day Tripper tee features a small white Day Tripper hit on the front left chest, with a large version on the back...

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FITTED + PAIʻEA PROJECTS FOR KAMEHAMEHA SURF TEAM

Releasing exclusively in-store and online this Saturday, September 27th.Aloha kākou!Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into...

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