Releasing exclusively in-store and online this Saturday, September 27th.Aloha kākou!Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into...
Available tomorrow, June 23rd.Photos by Pai'ea ProjectsAloha kakou!We're very proud to introduce our first strapback New Era to the World. Our new Aloha strapback features a grey melton wool upper with white Aloha embroidery and a red brim with a brown leather strap, this hat is extra slick. White embroidery on the FITTED crest and tonal New Era logo. We're also releasing a matching grey ASD Blocks tee with Aloha Served Daily in white and tonal block letters, white crown hit on the back. In light of National Go Skateboarding Day yesterday, we'd like to take some time out and give a big shout out to FITTED Team Rider Nate Nahina, who took home first place at the APB contest...
Releasing Saturday March 3rd.Aloha kakou!New Aloha Served Daily tee for release this Saturday in rasta colors, printed on black. Perfect for a Hot Rain concert or if you're just out and about to nice up the dancehall.
Releasing Aloha Friday, Oct. 7thText by Daniel Ikaika Ito, Photos by Pai'ea ProjectsThe O.G of Beer Primo is the O.G. of the Hawaiian beer scene. Before green bottles were the preferred beers in Hawai‘i. Before BL’s and Silver Bullets made light brewskis cool. Before gangsta rap prompted the consumption of malt liquor. Primo dates back to 1897 and its name means “the best.” Primo is the uniquely Hawaiian premium lager beer—crafted and instilled with the perfect lightness and taste for Hawai’i’s climate and lifestyle. It is rich and golden, with a unique flavor and aroma that comes from a touch of raw Hawaiian cane sugar. Throughout the 60’s and 70’s the beer of choice for uncles, aunties, chicks and the boys was Primo....
Releasing Saturday, March 19thAloha kakouThis Saturday, we're paying tribute to a true legend and ex-mayor of Hawai'i, Frank Francis Fasi who physically left us a year and a month ago. Fasi was singly responsible for establishing TheBus which has won numerous awards year after year as America's best public transit system. Besides celebrating Fasi's great legacy and life, March also signifies the actual birth of TheBus, where it was previously known as Mass Transit Lines before March 1, 1971. While Fasi may no longer be here with us, his excellent achievements will forever live on in TheBus, that signature shaka as well as the Neil S. Blaisdell Center. Rest In Paradise, FASI!Side note, shout out to Chris "Reezy" Rod who's...
