Releasing exclusively in-store and online this Tuesday, October 17 at 11am HST.Aloha kākou!We have a New Era 5-panel Camper releasing on Tuesday, along with a hoodie and two tees. The Script camper is built with 100% nylon ripstop, with black ripstop on the crown and visor and green ripstop on the undervisor and inner sweatband. The front Script logo and back Cheehuu logo are made from precisely cut white rubber fused to the panels, while the side New Era and crown logos are stitched in tonal black. A white adjustable strap and black crest tag finish the look around back. Releasing alongside the Script camper is a black pull-over hoodie, a dark green tee, and a cream tee—all utilizing our...
Releasing exclusively in-store and online this Tuesday, August 15 at 11am HST.Aloha kākou!Tuesday’s release consists of a new Script snapback utilizing classic UH Murakami-era color-blocking, along with two matching tees. The Script snapback features a kelly green crown and visor with orange undervisor and top button, while the front embroidery, side embroidery, and snap enclosure are white, and the back crest is stitched in white and orange. The Islanders tee features woodland camouflage-filled front and back designs, outlined in orange, along with an orange “50” on the front. The Who The Crown Fits tee features an orange and green print on the front and a small orange crown on the back.
Releasing exclusively in-store and online this Saturday, July 1 at 11am HST.Aloha kākou!This Saturday, we have a golden trio releasing under our FITSTRIKE program. Up first is a Script snapback featuring a black base and woodland camouflage visor, along with metallic gold front logo, tonal side New Era logo, metallic gold and silver back crest, and a white snap enclosure. We’ll also be releasing a Brigante tee featuring gold print on a white tee, as well as a black Who The Crown Fits tee featuring our original Island Camo print filled on the front along with a large gold crown printed on the back—a retro homage to our original shop tees.
Releasing exclusively in-store and online this Tuesday, May 30 at 11am HST.Aloha kākou!This Tuesday we'll be unveiling a brand new design under our FITSTRIKE program, simply titled "Script." The Script snapback features a clean interpretation of our Fitted name in a refined script font, stitched small on the front panels for a classic look. The visor and top button are dark grey in contrast to the bright infrared crown, while the eyelets are light grey, back crest is white and dark grey, and the front logo, side New Era logo, and snap enclosure are white. We're also releasing a new colorway for our Burn tee, which features infrared and dark grey printed on a white tee.
Releasing Saturday, April 6th.Aloha kākou!We're proud to present Saturday's drop which consists of 2 brand new hats, a camp 5-panel and Hulu snapback. The first in this line-up is all black with our Hulu graphic which features our FITTED crest surrounded by a stack of trilocks and two feathers all stitched in black tonal; red sweatband and white snap. On top of this, we have our FITTED script "Scribe" which features gray on the two side panels and red in the middle, with FITTED in script stitched on the front; red sweatband, black brim and eyelets. To tie everything together, we have our Trilocks tee printed on all black with a gradient trilock print that goes from dark to bright...
