Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened...
Releasing in-store and online this Saturday, November 23, 2013.Aloha kākou!Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed "We Don't Fly Half Fast" embodies our commitment to excellence in all that we do with zero hesitation. We don't fly half fast, we fly FULL SPEED.The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special...
Releasing Saturday, October 26th. In-store, online and at these fine retailers.Aloha kākou!Update: Releasing this Saturday is FALL 2013 wholesale line "Navigators of the Unknown." Here are the detailed images of all of our product from the fall look book. FITTED "Logo" Tee - Black - Military Green / InfraredClick for more images"Trilocks" Tee - Military Green - Gradient "Native" Tee - Black - Kolea "Navigators of the Unknown" Tee - Black - Multi "Navigators of the Unknown" Tee - White - Multi / Reflective FITTED "Logo" Tee - Navy - Swell Camo "Trilocks" Longsleeve Tee - Black - Gradient "Hello and Goodbye" Hooded Pullover Sweater - Black - Kolea / Multi "Multiplicity" Womens Racer Back - Black - Kolea / Multi FITTED "Logo" Toddlers (2T-4T) Tee - Black -...
Releasing in-store and online Tuesday, June 16th.Aloha kākou!You asked, and we answered. Our first New Era FITTED offering for Summer 2013 drops tomorrow, in-store and online. A brand new, fresh Kamehameha FITTED with green Kamehameha stitching on a black cap with orange underbill and button; blacked out FITTED crest, crown and New Era hits. Corresponding with the Kamehameha FITTED is an all orange Cheehuu t-shirt with hints of white and green on the front and back. 100%, breathable cotton. See you all tomorrow! Cheeehuuuu!
Releasing Saturday, June 15th. In-store and online.Aloha kākou!Our Summer D1 & D2 release which we previewed yesterday is right around the corner, but before we drop the official Summer line, we'll be releasing our Pre-Summer 13ʻ capsule collection tomorrow at 11 AM HST. The capsule consists of a wide variety of womens tees, raglans and tanks. Nine to be exact, with some very familiar graphics, including our "Glassy" design (featured in a tee, racerback tank and raglan), "Native" (racerback tank and tee), "Aloha Means Love" which is a brand new design (racerback tank, tee and raglan), "Aloha Summer" and "Aloha Means Hello & Goodbye." Please note, all racerback tanks and tees are made of 50% combed cotton and 50% polyester,...
