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Aloha kākou!Releasing tomorrow at 4pm EXCLUSIVELY for the ShoreStrong benefit concert at The Republik, this Keiki Kamehameha Snapback features an all black base with light green embroidery and black snap enclosure. It was made in limited quantities specifically for Shore’s benefit concert and will retail for $45. All the proceeds will be put toward young Shore’s ongoing battle against cancer.Presale tickets for this event are on sale now at the shop for $30 (cash only). Tickets will be $35 at the door. This event runs from 4pm–8pm on Sunday, August 14 at The Republik to support Shore's cancer journey. See you there! Mahalo!

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In efforts to support young Shore Hong in her ongoing battle with Burkitt Lymphoma, we've donated two unreleased New Era 9FIFTY snapbacks to her online Instagram auction to help raise money for the medical costs and treatments this terrible cancer brings.The first hat is a Mua featuring a black base, a bold pink and white logo on the front, and contrasting woodland camouflage on the undervisor. The back crest is stitched in pink while the side New Era logo is stitched in white to match the white snap enclosure.The next hat is crafted out of full neoprene dipped in woodland camo, something we’ve never done before. This was made as a special collaboration with our friends at Paiʻea Projects, dubbed...

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