UPDATES — Sounds of Aloha RSS


Releasing exclusively in-store and online this Tuesday, May 10 at 11am HST.Aloha kākou!This Tuesday we’ll be releasing a new FITSTRIKE Mua 59FIFTY and Sounds of Aloha tee. The Mua 59FIFTY shows off an extra clean look with its full denim build and white embroidery on all sides. The Sounds of Aloha tee features classic stereophonic banners and logos stacked on one another (also known as a “stereo stack”), flipped with FITTED branding, printed on a black tee. It acts as a visual representation of what our brand is known for—using our voice to share stories alongside our releases to help provide a deeper understanding beyond the visual surface.

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Releasing exclusively in-store and online this Saturday, April 9th at 11am HST.Aloha kākou!For our Spring 2016 collection, rather than look elsewhere for inspiration, we chose to turn our attention to those closest to us—our FITTED ‘ohana. This season, we’re getting up close and personal with our “hui” (Hawaiian for club or company), as we allowed each of our team members to dream up two hats, each utilizing their choice of silhouette (59FIFTY fitted or 9FIFTY snapback), front logo, color-blocking, and materials—resulting in unique pieces that hold special value to the team members that created them. A few of our stockists on the Mainland will release their own store exclusives in the near future as well. Please note that all hats...

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