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GLASSY x NAVY KAMEHAMEHA NEW ERA

Releasing Saturday, Feb. 18thAloha kakou!Saturday's release reflects (no pun intended) days spent at some of the best beaches scattered across our island. You know, those secret spots that you need to hike to to get to. With water so glassy, you can shave while looking at it. The print on this shirt displays that beauty, pressed on a navy blue tee. Along with this tee is a navy blue Kamehameha New Era.

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V-DAY WOOL 'H' PRIDE NEW ERA

Available today, Feb. 14th at 11AMAloha kakou and Happy Valentines Day.Quick blurb on today's release, V-Day themed 'H' Pride in salmon tinted wool. Perfect for a gift for yourself or your significant other, and per request, we've adjusted our stock in sizes for our online store.

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NATIVE x FITTED 116 PULLOVER x MUA NEW ERA

Releasing Feb. 11th.Aloha kakou!New release for Saturday, with a brand new design added to the mix. First up, new red tee which simply reads Native in white print. Clear and straightforward. Next up, a black Mua with yellow-gold, red and brown stitching on the front, green underbrim and tonal black crest and crown. Lastly, but certainly not least, a black 116 yellow-gold pull over hoodie; yellow draw cord, hoodie lining and crown hit on the back.

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ALL FITTED x KAMEHAMEHA CAMOUFLAGE ORANGE NEW ERA

Releasing Feb. 7thAloha kakou!Hope all of you have recouped from your Super Bowl Sunday hangovers. It's Monday, roll out of that bed and make money, take money money. New release for Tueday, Feb. 7th, with another brand new design tee: The All FITTEDS, all black tee with white FITTED and feather on the front (if you know, you know... sweep it under the rug, B) and tonal black crown on the back. Coinciding with this tee is a dark green camouflage Kamehameha New Era with orange front logo, black crown hit on the right and crest on the back.

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FOLLOW THE LEADER ZIP-UP x INTELLIGENT DESIGN x HONOLULU'S FINEST NEW ERA

Releasing Saturday, Feb. 4th.Aloha kakou!Big release come this Saturday, seen? First up, we've brought back our Honolulu's Finest New Era in all red with white stitching. Honolulu in Old English font on the front, crown hit on the left, crest on the back. Next up, a new tee: Intelligent Design. Inspired by Bahaus, the legendary school of design in Germany, this t-shirt, just like the school, educates via theoretic subjects and highlights design experiments. Our design showcases a few things we pride ourselves in and study to further self-enlighten, including seeking Knowledge of Self, cosmology, nature, color theory and mastery of tools. Lastly, a navy blue zip-up hoodie: Follow the Leader. An ode to the GOD MC, Rakim Allah as...

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