Releasing Saturday, June 2ndAloha kakou!Summertime, in the city! Weather's been super beautiful, even with the high wind gusts. So why not scoop you up some official FITTED summer gear? We're releasing a new tank, Portlock: All yellow with white embroidered crest and crown, and black print of the foreground of the Pacific Ocean with sparse clouds looming overhead.
Available for sale online and in-stores nowAloha kakou!We hope you had an enjoyable and safe Memorial Day weekend. Back to our regular schedule. New release for today, two new MLB New Eras: NY Yankees with red upper, woodland camouflage brim, black Yankees logo and LA Dodgers with black upper, orange brim and white LA logo. We're also releasing two new tanks for the summer: Aloha tanks, white with black Aloha stroke and black label on the bottom left, as well as an all gray tank with white Aloha stroke. Crowns on the back of both tanks.
Available in-stores & onlineNew Aloha New Era: black upper with white crown, crest & New Era hit, white snap, red Aloha and gold brim (green underside). Grab them now before they're gone!
Releasing Saturday, May 19thAloha kakou!Saturday release coming up in a couple of days. First up, gray Slaps Wind New Era Snapback with black, gray and white Slaps Wind logo, black brim and black snap. Coinciding with this is a new tee: Pakalolo Sweets with FITTED crest in white on front left chest, Pakalolo Sweets graphic on back in red with a green maile leaf lei draped over it.
Releasing Tuesday, May 15thAloha kakou!New release tomorrow: Cleveland Indians New Era in all camo with black Cleveland logo. Our new tee is an ode to the legendary Memphis, TN record label, Stax. During the 70s, Stax was a big player in the soul / funk demographic, almost rivaling Motown Records. While Motown's in-house / session band was the Funk Brothers, Stax Records' band were the acclaimed Booker T & The MGs, hence the name of the shirt. We flipped the celebrated Stax logo into a shaka with FITTED in a similar font. We keeps it funky around these parts!