Releasing May 1st (May Day)Aloha kakou!New release for tomorrow: Honoluluan tee. It is an official unofficial term that was used more frequently in the earlier days of Hawai'i-nei. It a nutshell, it's a term applied to urban Honolulu and it's residents. Gone are the days of bare mountains and valleys. These days, high rise buildings, hotels and urban developments dot our skyline, making it a more metropolis city instead of country. Honoluluans are now the heart of the city, literally and figuratively.
Releasing Friday, 4/20Aloha kakou!4.20 is just a couple of days away, and as usual, we got our medicinal marijuana connoisseurs covered. Literally and figuratively. For this year's 4.20 release, we have a Pakalolo New Era snapback. Really simple but clean: Black snap with white Pakalolo stitching, black crown and New Era logo, white Shaka hit on the back, white snap and green FITTED tag. Also features a green underbrim and purple sweatband. Our special 4.20 tee, printed on black, has an Aloha Served Daily logo with a marijuana leaf. Backside features, and not to toot our own, but a really ILL Puna Butter graphic: Distributed by Big Island Growers Co-Op, 50 Kilos, Puna District, HawaiiSee you all on Friday! Cheee!
Releasing Tuesday, April 17Aloha kakou!Got some new tanktops for tomorrow's release: three different colors to choose from. Red with black stroke, orange with white and black with grey. We're also releasing a black box logo with yellow, all with crown hits on the back. Lastly, a grey Kamehameha with tonal Kamehameha logo, New Era, crown and crest hits.
Releasing Saturday, April 14thAloha kakou!Saturday's release sees another brand new graphic tee: Honolulu Blues printed on an all white tee. You could interpret this in many ways: The blues from extremely high gas prices, traffic and overfishing. On the other hands, you could refer to the vibrant hues of blues that surround our little paradise, or the music our soulful local musicians belt out. Coinciding with this release is a black Mua New Era with gray Mua logo.