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Aloha. This Saturday (April 25th) we'll be releasing 2 crewneck sweaters along with a crazy custom UH fitted. With the way the atmosphere has been acting, a slight winter weather pattern seems to still be upon us, with winds kicking up some heavy gusts. These should hold you down. Pictured below are our white and black crewneck sweaters with clear-gel trilocks on the front, and a crown in clear-gel on the back. The UH (pictured above) features gray on the front 2 paneling, black on the back four with a teal bill and top button and white eyelets. The UH hats are limited to 30 pieces. Also, please note the white crewnecks are limited in sizes, so please respond accordingly.Sidebar:...

Aloha.Last year we put out a shirt honoring Duke Kahanamoku whom single-handedly popularized surfing in the modern world. Duke is not only deemed as the Godfather of surfing in Hawaii, but he’s an all around athlete. Duke broke the record for the 200 meter freestyle in the U.S. Olympics in 1912, going on to win a gold medal in the 100 meter freestyle the same year as well as a silver medal with his relay team. In 1920 he scooped up 2 gold medals, one for the 100 meter freestyle and another with the relay team again. Obviously the ocean was where he felt most comfortable at, and according to an acquaintance of Kahanamoku, was “never afraid of anything in...

Aloha.We’re back to our normal Saturday releases tomorrow. Brand new t-shirt plus custom UH black tonal hat. The shirt, titled “Motivation” is printed on all black and features the letters “FTD” (Fitted) & “HNL” (Honolulu) in 3-D block lettering with using white. Motivation should be in everyone’s vocabulary these days, for without motivation, there’s no desire to reach one’s goals. Motivate and execute, never procrastinate. To go along with the tee is an all black tonal UH New Era; everything is blacked out with the exception of the underbill which is green. The hats & tees, as always, are limited in numbers so please head down to make sure you all get yours.Mahalo Nui Loa