Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.VANQUISHThis pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem. Vanquish Mua SnapbackA...
Releasing in-store and online this Saturday, June 28th, 2014.Aloha kākou!We present to you the third release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.VANQUISHThis pattern is an amalgamation of Hawaiiʻs lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Indigenous birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem.KĀLĀ PEPAA collage of early Hawaiian...
Releasing in-store and online this Saturday, June 21st, 2014.Aloha kākou!We present to you the second release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.KĀLĀ PEPA"Kālā" or what we call "Kālā pepa" refers to the brief history of the Hawaiian currency and how it represents not only the transition from the barter system but how a rich and prolific culture succumbed to the imperialistic mentallity that dominated the times.When Capt. James Cook introduced the outside world to a once thriving Hawaiian culture, it became important to establish a currency for the...
Releasing in-store and online this Saturday, June 14th, 2014.Aloha kākou!We are proud to present to you the first release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.Maiʻa BucketFeatures the Maiʻa pattern printed on polyester poplin, with a mango top panel. Maiʻa Pacific Standard 5-Panel CampFeatures the Maiʻa pattern printed on polyester poplin for the entire base with our Pacific Standard label stitched on the front. Also features white side crown and back crest embroidery along with a black clip enclosure. Maiʻa Who The Crown Fits Tee – NavyOur standard logo on a...
For our Summer 2014 collection, we’re taking it back to the early to mid-1900’s, from the annexation of Hawaii to our admittance into statehood and beyond. The overall theme is “Perception,” and with that we focus on the tourism boom in Hawaii and the perception of outsiders looking in vs. the insiders looking out. The hula shows, tiki bars, wahine in grass skirts, and everything in between — there was a grand perception of Hawaii that wasn’t necessarily matched from the inside.The entire collection revolves around three patterns: Maiʻa, Vanquish, and Kālā Pepa, with all three relating to either an outside or inside perception of Hawaii during this time period. Please stay tuned as we bring you pieces of our...
