Releasing in-store, online, and at select stockists this Saturday, April 11th. Please note that the ʻIliahi Tree Camo Aloha snapback will ONLY be available through our select stockists.Photos: Chris Fujimori (@cfujifilms)Model: Kelsie Megan (@kelsiemegann)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian...
Releasing online only this Tuesday, December 30th.Aloha kākou!We've set aside a limited amount of the two FITSTRIKE Kamehameha snapbacks that were released silently in-store last Friday to be sold in our online store tomorrow. If you missed out on the in-store release, here's one more chance to pick up both hats. The first Kamehameha snapback features a black crown with red front embroidery, back embroidery, top button, and undervisor. It also features a black snap enclosure and a pop of bright gold on the side New Era logo. The second Kamehameha snapback features a black base with white contrast stitching throughout, along with a white snap enclosure around the back.We also have some stock of the Who The Crown Fits...
Releasing in-store, online, and at select stockists this Saturday, November 22nd, 2014.Aloha kākou!We present to you the fourth release from our Fall 2014 Delivery One Collection, entitled “We Forward In This Generation.” Based on Bob Marley’s inspiring lyrics, we interpret the meaning as “adaptation through change.” Through special textiles and new designs, as well as a few classics from our archive, we strive to showcase Hawaiʻi’s ability to assimilate and move forward through the multitude of changes within its existence. May we move forward in this generation, and may we move forward in each generation to come. HIProfile Floral 5 Panel CamperIntroducing our newest pattern, HIProfile Floral. This pattern features a collection of plants that we may see as local or...
Releasing this Saturday, October 25th. See below for release information.Aloha kākou!This Saturday we will be releasing a new FITSTRIKE hat and three Who The Crown Fits tops. The Kulāiwi 59FIFTY features a full melton wool base in black with tonal New Era logo, silver front logo and white top button. It also features contrasting white stitching on the top of the visor along with a purple undervisor and back crest. The WTCF tee features a silver front logo and back crown printed on a turquoise tee. The same tee also comes in a keiki version, with sizes running small through large. We also have a white WTCF women’s crop top featuring our logo and back crown printed in pink.The Kulāiwi...
Releasing this Saturday, October 18th. See below for release information.Aloha kākou!This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items...
