Releasing in-store and online this Tuesday, October 6th at 11am HST.
We continue celebrating our ten year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola).
Umi A Ola 59FIFTY
Featuring our new Umi A Ola patch prominently displayed on the front two panels of this wool/viscose blend 59FIFTY. The base is gray while the visor, top button, and side/back embroideries are all black. Other details include brass eyelets, a red satin sweatband, and our new Hulu pattern on the inner liner, which is an abstract representation of the yellow and red feathers that make up the ʻahu ʻula (feather cloak) that many aliʻi wore.
A10ha Tee – Black
Our new A10ha logo is seen on a black tee with the woven X pattern filled in. The lower right front showcases the 10 Year label while the upper back has the woven X mark printed in white.
Mahalo Hooded Long Sleeve Tee – Heather Gray
A new lightweight build featuring 65% cotton and 35% polyester, this long sleeve tee also contains a hood to keep your head warm in the cooler months ahead. Our Mahalo logo is seen in red on the upper right chest, along with our new Hulu pattern flooding the outer sleeves. The woven X logo is printed in red on the upper back.
Umi A Ola Ceramic Mug – Red
This one’s for all the coffee and tea drinkers out there—our first ever ceramic mug cast in red. It features our new branding scattered throughout, including the inside and on the bottom.