Releasing in-store and online this Tuesday, October 6th at 11am HST.Aloha kākou!We continue celebrating our ten year anniversary with our Umi A Ola collection, in which we aim to showcase our growth and dedication to our craft through use of premium materials and rich, timeless aesthetics. Also in line with our ten year anniversary, we’ve developed a new core branding package that helps mark this pivotal moment in our brand’s existence. As we usher in the next phase of our journey, we want to mahalo everyone for their continued support. We humbly and truthfully feel that the ten (umi) years before us and the ten years ahead give us life (ola). Umi A Ola 59FIFTYFeaturing our new Umi A Ola patch...
Edited by: Skillet (@envol_skillet)Aloha kākou!Today at 11am HST, we will open our physical and online stores to reveal a completely new look, and with it a brand new sense of growth and maturity as we dedicate the entire month of October to our milestone celebration…TEN YEARS.In this fast-paced and ever-evolving industry, a decade can seem like a pipe dream. It’s always a goal to stand the test of time, but to actually come this far is truly a humbling experience. With our roots now firmly planted, we look forward to the future while embracing the past, using this collection to showcase our growing dedication to our craft and to show our appreciation for everyone’s support throughout the years. The ten...
