Releasing exclusively in-store and online this Tuesday, February 23 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We have a bunch of new beanies and a Who The Crown Fits zip-up hoodie releasing this Tuesday under our FITSTRIKE program. The Mua and Cheehuu logos are both stitched in white on five different colors of mid-weight, cuff-hemmed beanies: black, white heather, petrol blue, army and copper. The accompanying purple WTCF zip-up hoodie features the FITTED logo on both sleeves along with a Nihi logo on the front left chest and a crown on the upper back, all printed in white.
Releasing exclusively in-store and online this Saturday, February 20 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Saturday’s special release features a new premium Kamehameha snapback, two Who The Crown Fits tees, and a premium Plateau Technical Short. The Kamehameha snapback is crafted from 100% nylon honeycomb ripstop in navy, and features a white snap enclosure with hae Hawaiʻi/ASD tag, white eyelets, teal front logo, teal side crown, white New Era logo, and teal Cheehuu logo on the back. Both the white and navy WTCF tees feature an island camo fill on the front outlined in metallic gold, along with a metallic gold crown on the back. The navy Plateau Technical Short features...
Releasing exclusively in-store and online this Tuesday, February 16 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
This Tuesday, we’re releasing a new FITSTRIKE H Pride snapback and Aloha tee. The H Pride snapback features black front panels and a black visor, while the undervisor and trucker mesh side and pack panels are woodland camouflage. It also features white front embroidery, black and white side and back embroidery, and a white snap enclosure. The Aloha tee features white print on an olive base.
Releasing exclusively in-store and online this Saturday, February 13 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We have a new Brigante snapback and two new coach jackets releasing this Saturday under our FITSTRIKE program. The Brigante snapback features a light teal base with black visor, black top button, rifle green undervisor and white snap enclosure. It also features rifle green eyelets, rifle green side New Era logo, black and red back crest and a front logo stitched in red, white and rifle green. Both the black and woodland camouflage colorways of the Heraldry coach jacket feature 100% nylon outer shells for protection from the elements and 100% polyester lining for comfort. They...
Releasing exclusively in-store and online this Tuesday, February 9 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We have a special release this Tuesday, just in time for Valentine’s Day. The Cheehuu snapback features red 100% nylon honeycomb ripstop over the entire crown and visor, with white eyelets, white embroidery on the front and sides, red and white embroidery on the back, and a white snap enclosure with a hae Hawaiʻi/ASD tag attached. We brought back a fan favorite tee design from Valentine’s Day two years ago, the Brigante Valentine’s, which changes the palm tree and ocean scene for a large red rose, and the ASD slogan changes to “Aloha Served Nightly” because,...
