Releasing exclusively in-store and online this Saturday, July 3 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Last October when we hit our 15 year anniversary, we decided to switch up the release schedule due to the pandemic. Rather than releasing the collection all at once, we chose to split it up and spread it out, creating a sort of year-long celebration we called the “Arc of Fifteen.” With that said, we’re excited to release the next set from our ongoing 15 year anniversary collection. With this release, the Kamehameha snapback takes on a new patchwork look, celebrating all of our most popular patterns from the past 15 years on one hat, and...
Releasing exclusively in-store and online this Tuesday, June 29 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Tuesday’s FITSTRIKE release consists of a Mua 59FIFTY, matching keiki Mua snapback, and Who The Crown Fits tee. The Mua 59FIFTY features a dark green crown with black visor, black top button, and black eyelets. The front Mua logo features red, yellow, green, blue, and white stitching, while the side New Era logo is stitched in white and the back crest is stitched in black and white. The keiki snapback version brings over all the same colors, with the exception of solely white stitching on the back crest and it also includes a white snap closure....
Releasing exclusively in-store and online this Saturday, June 26 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
We’re releasing a premium Lēʻahi strapback this Saturday featuring 100% cotton ripstop construction, with khaki over the crown and visor and lime green on the undervisor. The Lēʻahi patch stands out on the front, while the side New Era logo, side crown, and back Cheehuu logo are subdued in tonal khaki. To complete the premium construction, it’s finished off with a leather strap and gold buckle. Releasing alongside the Lēʻahi strapback is a kelly green Unsinkable tee and black Unsinkable tank top, both with white print.
Releasing exclusively in-store and online this Tuesday, June 22 at 11am HST.
Please abide by the new safety guidelines while shopping in-store.
Aloha kākou!
This Tuesday, weʻre releasing a new WESN snapback, Nihi curved visor strapback, and Port of Paradise tee, all under our FITSTRIKE program. Both the WESN snapback and Nihi strapback feature an olive nylon base with a black top button and eventide green embroidery all around, while the WESN snapback also adds a white snap closure. The Port of Paradise tee features an olive print on a heather gray tee.
Releasing exclusively in-store and online this Saturday, June 19 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Video: @spanishmiketv Photo: @makoozaki Aloha kākou! Following the successful release of his very own, custom-designed Accel Slim shoe with storied skateboarding company éS, pro skater and local boy Shmatty Chaffin is doubling down on the “Shmatty Pack” with a custom FITTED for Shmatty éS New Era 9FIFTY snapback. Releasing tomorrow at 11am HST, the éS snapback features the same custom artwork featured on the insole of the Accel Slim printed all over the 100% nylon honeycomb ripstop base. The iconic éS script logo is stitched on the front in red, matching the red micro ripstop undervisor and inner...
