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FITSTRIKE RELEASE: KŌLEA SNAPBACK & SOUTH SHORE SIREN TEE

Releasing exclusively in-store and online this Tuesday, July 20 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! For Tuesday’s FITSTRIKE release, we’re bringing back a design we used only once before, called Kōlea, originally created as part of a capsule for a fictional local sports team. The kōlea (pacific golden plover) are known for resilience and persistence, making the grueling journey from Hawaiʻi to the Arctic circle every year. The Kōlea design returns on a black snapback which also features a woodland camouflage undervisor and white snap closure. The front logo is stitched in yellow, black, and white, while the side logo is stitched in yellow and the back logo is stitched in...

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FITSTRIKE RELEASE: LĒʻAHI 5-PANEL CAMPERS & KTWA TEE

Releasing exclusively in-store and online this Saturday, July 17 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! This Saturday, we’re releasing a set of 5-panel campers and a new Kill Them With Aloha tee. All three campers feature 100% cotton ripstop construction in black, khaki, and olive, with a Lēʻahi patch on the front, tonal eyelets on the sides, tonal crown on the back, and black clip enclosure. The KTWA tee features olive green print on a sand tee.

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FITSTRIKE RELEASE: WESN 59FIFTY, WESN SNAPBACK, & CAMPUS TOUR TEE

Releasing exclusively in-store and online this Tuesday, July 13 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We’re taking a trip to Mānoa for Tuesday’s FITSTRIKE release, with a WESN 59FIFTY and WESN snapback both sporting a retro Murakami look, from the vintage white base to the kelly green and orange accents all around. The snapback version also adds a kelly green snap closure. The accompanying brand new tee design is called Campus Tour and features a collegiate-style multicolored print on a kelly green tee. Please note: Due to the limited quantities of both hats, customers will need to choose between one WESN 59FIFTY or one WESN snapback when making their purchase in-store....

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FITSTRIKE RELEASE: KAMEHAMEHA 59FIFTY & STRAPBACK & HAWAIIAN HUT TEE & TANK TOP

Releasing exclusively in-store and online this Saturday, July 10 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! Saturday’s FITSTRIKE release consists of a Kamehameha 59FIFTY and curved visor strapback, both featuring a red nylon base with white and black accents throughout. Along with the two hats, we’re releasing a new tee and tank top called Hawaiian Hut with a vintage resort feel, printed in black, red, and yellow on a white base.

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FITSTRIKE RELEASE: NIHI SNAPBACK, NIHI STRAPBACK, & WTCF TEE

Releasing exclusively in-store and online this Tuesday, July 6 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou! We have two new Nihi hats and a Who The Crown Fits tee releasing this Tuesday under our FITSTRIKE program. Both the Nihi snapback and Nihi curved visor strapback feature tiger camouflage covering the entire crown and visor, with orange stitching on the front and orange and black stitching on the back. The snapback features an orange New Era logo and a black snap closure while the strapback sports a black New Era logo and a tiger camouflage strap closure. The WTCF tee features green and white print on a silver base.

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