Releasing exclusively online this Saturday, April 4 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!This Saturday, we’re releasing two new FITSTRIKE Slaps Wind hats and a new tee design in two colorways. Both the Slaps Wind snapback and Slaps Wind curved visor strapback feature black bases with yellow, black, and white front embroidery outlined in metallic gold. Both side logos are tonal black, while the back crests are yellow and black, and the snapback also features a white snap enclosure. The new Gropius design is inspired by the work of German architect, Walter Gropius, founder of the Bauhaus School and one of the foremost pioneers of...
Releasing exclusively online this Tuesday, March 31 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!We had a lot of fun imagining and creating the Kōlea collection earlier this year, so we wanted to revisit it with an expansion pack of sorts. This Tuesday, weʻre releasing a new Palisade snapback in the original colors of the Kōlea capsule, with a black base and white, gold, and teal accents all around. Weʻre also releasing a new Flourished Bird tee in black, as well as a new Plateau Technical Short featuring high quality craftsmanship, covered in our unique Armament trilock camouflage. The front left side of the Plateau Technical...
Releasing exclusively online this Saturday, March 28 at 11am HST.Please note our Kona Street location is closed for the time being, and all stock has been moved online.Aloha kākou!Saturday’s FITSTRIKE release consists of a new Mua 59FIFTY and a brand new tee design. The Mua features a red base with yellow embroidery on the side and back, while the front embroidery features white and red-to-yellow gradient stitching. The new Gonzo tee is inspired by the late eclectic author, Hunter S. Thompson, who is most known for popularizing the unique style of journalism known as “gonzo journalism,” as well as being the author of “Fear and Loathing in Las Vegas.” This particular design is based on his book, “The Curse of...
Releasing exclusively online this Tuesday, March 24 at 11am HST.Please note our Kona Street location is closed for the time being.Aloha kākou!We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee. STORE CLOSUREDue to the...
A message to our FITTED ʻohana during these ever-changing and unprecedented times.Click the image above for a viewable PDF. See below for the full text. He Pūkoʻa kani ʻāina.A coral reef that grows into an island.A person beginning in a small way gains steadily until he becomes firmly established. Aloha e Na hoa a me FITTED ʻOhana,Over the past 15 years we have been blessed with the unique opportunity of planting seeds; seeds that without water, would have never made it passed the germination stages. The community, culture, and individuals, have been the pillars and roof of which this house was built upon. I am writing this letter and sending it to “OUR” community that has supported and believed in the ideas and...
