UPDATES RSS



FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, KAMEHAMEHA STRAPBACK & ʻEKAHI TEE

Releasing exclusively online this Saturday, August 29 at 11am HST.Please note, due to the lockdown our Kona Street location will be closed for this release. All stock will be online only.Aloha kākou!Saturday’s FITSTRIKE release consists of a Kamehameha snapback, Kamehameha curved visor strapback, and a new tee entitled ʻEkahi. Both the snapback and strapback sport denim bases with white embroidery all around, while the snapback also features white eyelets and a clear snap enclosure. The new ʻEkahi tee proudly showcases our revered King Kamehameha on the front in a black and white photo with a splash of yellow. It also features a small FITTED logo beneath the photo and a yellow crown on the back, printed on a black tee.

Continue reading



LAKERS MUA INSTAGRAM CONTEST

Aloha kākou!With nearly every release, we see your comments on how quick items sell out. We see how upset and disappointed people are that releases are gone in seconds. We wanted to let you all know that your comments are not being ignored. For months now, we've been pro-actively battling "bots" which is basically a software with auto-checkout capabilities. People running bots can checkout in seconds which basically leaves people manually trying to checkout almost no chance. Often times these bots can make purchases for several people in seconds, wiping out the majority of our inventory. We're never going to catch them all, but now we have a good idea on who is using them and how they are using...

Continue reading



FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK & STRETCH TEE

Releasing exclusively in-store and online this Tuesday, August 25 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!We’re releasing a new FITSTRIKE Kamehameha snapback and Stretch tee this Tuesday. The Kamehameha snapback features a black cotton canvas base, while the front logo is stitched in pink glow, the side logo is stitched in tonal black, and the back crest is stitched in black and white. It also features a pink snap enclosure white top button. The accompanying Stretch tee features matching pink and black print on a white base.

Continue reading



FITSTRIKE RELEASE: MUA SNAPBACK & STRETCH TEE

Releasing exclusively in-store and online this Saturday, August 22 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!In honor of the late and all-time great Kobe Bryant’s birthday on Sunday, we have a special Lakers-themed set releasing tomorrow under our FITSTRIKE program. The Mua sports a purple, gold and white front logo on a black base, along with purple undervisor, gold top button, white eyelets, purple side New Era logo, purple and gold back crest, and white snap enclosure. Alongside the Mua, we’re releasing a brand new design entitled “Stretch,” with stretched typography printed in white and yellow on the back of a black tee, with a solid yellow crest logo on the front. Join us...

Continue reading



FITSTRIKE RELEASE: KAMEHAMEHA SNAPBACK, CHISELED 59FIFTY & RIPPLE TEE

Releasing exclusively online this Tuesday, August 18 at 11am HST. Please note our Kona Street location will be closed for this release. All stock will be online only.Aloha kākou!This Tuesday, we’re releasing a new Kamehameha snapback, Chiseled Low Profile 59FIFTY and Ripple tee under our FITSTRIKE program. The Kamehameha snapback features a black base with black trucker mesh and green undervisor, along with royal blue visor, top button and front Kamehameha logo. It also features a white and black New Era logo, white and blue back crest, and a white snap enclosure. The Chiseled Low Profile 59FIFTY shows up in a clean and simple black and white colorway, and the Ripple tee sports a black base with 3M reflective grey...

Continue reading