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FITSTRIKE RELEASE: EXODUS TEES

Releasing exclusively in-store and online this Tuesday, June 9 at 11am HST. Please abide by the new safety guidelines while shopping in-store.Aloha kākou!Exodus, its lyrics written decades in the past could not be more fitting for the now. As we proceed through all that is going on the world, many of us seek leadership to remedy the issues that seem to be mounting by the day. Instead of looking without for the answers, we must look within. If one seeks change, do not proceed blindly. Understanding and comprehension of what one seeks to achieve is essential, for not knowing the path and destination does not allow one to move with intention.Change will not happen overnight. Ultimately, the decisions and actions we make now will...

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FITSTRIKE RELEASE: MUA CUFF BEANIES, CHEEHUU CUFF BEANIES, & WTCF TEES

Releasing exclusively in-store and online this Saturday, June 6 at 11am HST.Please abide by the new safety guidelines while shopping in-store.Aloha kākou!This Saturday, we’re releasing an assortment of beanies as well as three Who The Crown Fits tees. We’ve utilized the Mua and Cheehuu logos, with both stitched in white and appearing on black, dark green, olive, slate, navy and heather grey cuffed beanies. The Who The Crown Fits design shows up in white on guava, mint, and purple tees.

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FITSTRIKE RELEASE: KILLHATE TEE, WTCF TEES & WTCF TANK TOPS

Releasing exclusively in-store and online this Tuesday, June 2 at 11am HST. Please abide by the new safety guidelines while shopping in-store. Aloha kākou!For tomorrow’s release, we’re bringing back a design that we hold very close to our hearts, and one that’s never been more true than in the past week. KILLHATE. We wanted to remind everyone of the power of ALOHA and the inherent message within this design: “When love is given, love should be returned; anger is the thing that gives no life.”Click here to read Ola’s full statement.The KillHate design returns on a black tee with red and gold print. Alongside the KillHate tee are two Who The Crown Fits tees and two Who The Crown Fits tank...

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KILLHATE 2020

Aloha kākou e na hoa! Most of us have been dumbfounded with the state of our wellbeing in the year of 2020. Many unfortunate events contending with a worldwide pandemic while we try to sort through news cycle after news cycle. What is the truth? Who do we believe? Who we go to for raw, uncut information free of bias and favor? These days, does nothing makes sense? Maybe, maybe not. But what we know deep in our na‘au is that ALOHA is and always will be the key. It starts with us, each individual to make choice—will I be part of the solution or the problem? Will I choose to make my decisions out of fear or love?We can start by taking control of our own actions,...

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CAPS & CULTURE: FITTED FOR ETHEL’S GRILL

Releasing exclusively in-store and online this Sunday, May 31 at 11am HST. Please see below for new in-store guidelines to promote safety for everyone.Video: @_andrewtran / @redefined.mediaAloha kākou!We are excited to finally reopen our doors this Sunday, May 31, and it won’t be for just any release! We are extremely honored to team up with the Ethel’s Grill ʻohana to celebrate their 40th anniversary, and doing so as part of our next Caps & Culture event at our brick and mortar location with an Ethel’s pop up in the Annex next door where they’ll be serving ono Frito Pies!Ethel’s Grill has been a local mainstay in Kalihi for four decades, and is one of the true Mom and Pop businesses...

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