Releasing exclusively in-store and online this Saturday, January 25 at 11am HST.Aloha kākou!We have a brand new Vanguard snapback and Brigante tee releasing this Saturday under our FITSTRIKE program. The Vanguard snapback features black front panels and black trucker mesh around the sides and back, along with a rifle green visor and white snap enclosure. The front logo is stitched in black, white, and metallic gold, while the side and back logos are stitched in white and black. The Brigante tee features a black and rifle green print on a light pink base.
ʻAu I ke kai me he manu ala"Cross the sea as a bird."When it comes to the delicately fine art and science of nautical navigation, Polynesians—Hawaiians in particular—are revered as absolute master seamen. Their methods have been refined for over six centuries without the use of modern technology thatʻs widely available today. Thatʻs not to say that the concept of technology never existed. On the contrary, "ʻIkepāpālua" is an uncommonly used Hawaiian phrase that could be a sit-in for the idea of technology as we know it today. On its own, the word "ʻike" can be translated as "know," "feel," "perceive," or "experience," while "pāpālua" is loosely defined as "double up." Coupled together, the two words can mean "to have...
Releasing exclusively in-store and online this Tuesday, January 21 at 11am HST.Aloha kākou!This Tuesday, we’re releasing a new FITSTRIKE Mua snapback and Aloha Means Hello tee. The Mua snapback features a black base with a bold lava red undervisor, along with white eyelets, side stitching, and back snap enclosure. The front logo is stitched in lava red, white, and black, while the back crest is stitched in lava red and black. The matching Aloha Means Hello tee features white and lava red print on a black tee.
Releasing exclusively in-store and online this Saturday, January 18 at 11am HST.Aloha kākou!Saturday’s FITSTRIKE release features an H Pride snapback, Nihi strapback, and brand new tee design named Yardwork. The H Pride features a woodland camouflage base with yellow front logo and snap enclosure, white side and back stitching, and black eyelets. The Nihi curved visor strapback features white embroidery on a black base, with woodland camouflage strap and undervisor. The brand new Yardwork design features a vintage, neon-styled moving company logo on the back and a smaller version on the front left chest, printed on a black tee.
Hawaiian culture has such a storied past that oftentimes it proves difficult to track down the origins of its history and significance. Take for instance the Hawaiian headdress known as Mahiole--the feathered helmets worn by ranking members of the Aliʻi. Research suggests their influence could have been taken from Greek, Ladakh Buddhist, Irish, and even Spaniard influence. The latter isnʻt a farfetched notion.Although the modern historical consensus regarding Hawaiian history presumes that the first outsiders to make contact with Hawaiians was led by renowned British explorer Captain James Cook, there is a fleeting theory that has been proposed by some history scholars which explores the idea that the Spaniards may have actually been the first foreigners to interact with the Kanaka Maoli, albeit unwittingly....
