Much like Kakūhihewa, King Piʻilani, Mauiʻs Mōʻi o Maui (Supreme Ruler of Maui) was known for bringing peace and prosperity under his rule, with a strong focus on unification.The 16th century crowned head was wondrously and divinely born of the god Kū and Oʻahuʻs Princess Kapalaoa, the Queen Consort of Maui. According to legend, Kū arrived in the form of the "Dragon God of Laa," a physical manifestation he often showed up in as the God of Power and Destruction. Following the sacred encounter, the newborn was given the name Piʻilani–which literally means "Ascent to Heaven" to "memorialize the visitation of the divine Kū."Piʻilaniʻs vision for the future of Hawaiʻi (Maui in particular) was complementary to another ruler who weʻve...
Releasing exclusively in-store and online this Tuesday, February 11 at 11am HST.Aloha kākou!Tuesday’s FITSTRIKE release consists of a Nihi snapback, Kamehameha curved visor strapback, and Wonderful tee. The Nihi snapback features a woodland camouflage base with black visor, eyelets, snap enclosure, and top button, while the front and side embroideries are metallic gold and the back crest is black and metallic gold. The Kamehameha strapback features white embroidery on the front and side of a full woodland camouflage base, and also features black eyelets and black and white crest embroidery. The Wonderful tee features a vintage gold print on a black tee.
Releasing exclusively in-store and online this Sunday, February 9 at 11am HST.Media: @primefootageMusic: @thegreen808Aloha kākou!We are incredibly proud and honored to announce a collaboration with our close friends and true ambassadors of Aloha—THE GREEN. The limited run snapback will release tomorrow, February 9, to commemorate the 10th anniversary of the band’s genesis, officially forming on February 9, 2010. An all-around essential, the FITTED for The Green snapback features a black 100% cotton ripstop base with white embroidery all around, including The Green’s signature logo on the front. A hae Hawaiʻi/ASD tag is stitched to the white snap enclosure around back, with the most stand-out feature showing up in the satin lining—custom artwork created by frequent band collaborator, friend, and famed...
Releasing exclusively in-store and online this Saturday, February 8 at 11am HST.Aloha kākou!We have a special release tomorrow, consisting of a clean Day Tripper snapback featuring a unique fabric we’ve never used before, along with a new everyday essential Plateau Technical Short. The Day Tripper snapback features smooth black velour covering the front panels and visor, while the undervisor is black ripstop nylon and the sides are made of black trucker mesh. The eyelets, front logo, New Era logo, and back Fasi logo are stitched in white to match the snap enclosure, while the side crown is stitched in tonal black. It’s finished off with a crest tag next to the snap enclosure. The black Plateau Technical Short follows the...
Behind every great leader stands a pragmatic adviser, who sometimes consults from the shadows, doling out knowledge that may one day help shape history. While the legend of King Kamehameha now expands across cultural barriers (the name has been appropriated into the 90ʻs pop culture zeitgeist known as Dragon Ball Z), it was the exceptionally skillful warrior Kekūhaupiʻo who helped forge Kamehameha into the tough and illustrious King that he was.Legend has it that while Kekūhaupiʻo wasnʻt an imposing figure in a practical sense, he was known to have "broad shoulders" and was incredibly quick. The senior adviser to Kamehameha was taught multiple forms of Hawaiian martial arts from his kumu Laʻamea at a young age, quickly picking up kapu...
